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Pay Per Click (PPC)

Pay-Per-Click, also known as PPC, is a digital advertising method that drives traffic to your website via search engine ads. These ads are almost always on the top of every Google search you make, especially for home care. If someone clicks on your ad, you pay for that click, simple as that.

Recruiting Caregivers with Facebook PPC: An Investment Worth Making

How to leverage Facebook ads to grow your agency’s caregiver team

By Jason Chagnon|2024-04-04T15:31:42-04:00April 8th, 2024|Pay Per Click (PPC)|

Home Care PPC Success: Why Optimizing Google Ads Is Key

How to optimize your paid search campaigns to maximize your ROI

By Jason Chagnon|2024-03-28T11:42:33-04:00April 1st, 2024|Pay Per Click (PPC)|

Google PPC for Home Care Clients: Is It Worth the Investment?

When to use pay-per-click campaigns to grow your home care agency

By Jason Chagnon|2024-03-21T12:48:42-04:00March 25th, 2024|Pay Per Click (PPC)|

Mastering Google Business Profile Optimization: A Game-Changer for Home Care Agencies

A nine-point checklist to optimize your business profile and increase your online visibility

By Jason Chagnon|2023-09-25T10:34:05-04:00September 25th, 2023|Online Reputation, Pay Per Click (PPC)|

Driving Results with PPC: How It Can Generate More Client Leads and Sales

How pay-per-click can add more in-market leads to your home care funnels.

By Jason Chagnon|2023-09-21T09:04:18-04:00September 18th, 2023|Pay Per Click (PPC)|

Mastering PPC Optimization for Home Care Leads: Tips and Best Practices for Success

How to maintain PPC campaigns to add more leads to your home care funnels

By Jason Chagnon|2023-09-11T19:33:58-04:00September 11th, 2023|Pay Per Click (PPC)|

Measuring Success: Key Metrics for Evaluating Home Care PPC Campaigns

A guide to the metrics and calculations needed to measure the success of your senior care agency's PPC campaigns

By Jason Chagnon|2023-09-04T13:03:18-04:00September 4th, 2023|Pay Per Click (PPC)|

PPC vs. SEO: Which Strategy Is Right for Your Home Care Business?

The pros and cons of pay-per-click advertising vs. search engine optimization—and when to use each strategy

By Jason Chagnon|2023-08-21T17:52:53-04:00August 21st, 2023|Pay Per Click (PPC)|

Choosing the Right PPC Platforms: A Comparison Guide for Home Health Agencies

A three-step guide to choosing a pay-per-click platform that's perfect for your agency!

By Jason Chagnon|2023-08-21T15:40:16-04:00August 21st, 2023|Pay Per Click (PPC)|

The Cost of PPC Advertising: Budgeting and Maximizing ROI for Home Care Leads

How to calculate your PPC budget for maximum ROI

By Jason Chagnon|2023-08-07T14:28:44-04:00August 7th, 2023|Pay Per Click (PPC)|