Building a successful referral program opens up a tremendous resource of talented caregivers. An agency’s highly regarded caregivers tend to refer peers who are as skilled as they are.
A caregiver referral program is one of the most economical ways to increase your caretaker pool. The most efficient way to run a referral program is to keep it organized, track results and costs, and use it consistently.
A well-run employee referral program provides the following benefits
- Increases your pool of new caregivers
- Opens up channels to hire capable caregivers for client satisfaction
- Reduces turnover by finding loyal caregivers
- Allows a connection to management promoting employee satisfaction
- Saves time and hiring costs
- Increases morale by hiring caregivers who have an existing relationship
Incentives for Referral Programs
A referral program needs to be sustainable. Knowing the average cost of caregiver acquisition allows you to gauge the referral program rewards. Existing caregiver incentives are easier to manage, knowing the average cost to hire from your website or a job board.
When using a referral program at a local job fair, a speaking event, caregiver training, or conference, the costs are higher and need to be factored into the referral incentive.
Referral programs are commonly organized so that the referral bonus does not exceed the cost of onboarding a new caregiver. Before establishing a referral program, quantify the value of hiring referred caregivers and set the award at a reasonable level.
Referred employees often cost less to hire and stay with the agency longer. A well-established referral program creates a maximum return on investment.
Presenting a Referral Program to Existing Employees
When establishing your referral program, be sure to document and communicate the details and awards to all active caregiver employees, so they understand the expectations and results. Share this information in a group setting and then follow up with reminder emails, include the details in monthly newsletters, and utilize in-person follow-ups.
As an ongoing thank you for employees who refer caregivers, add additional rewards. Let your caregivers know you appreciate their efforts by giving them a gift card, company T-shirt, reusable water bottle, or other personalized thank-you items.
Whichever reward system your agency uses, be sure to pay right away. Delaying payment or causing an employee to ask about their incentive degrades the integrity of your referral program and discourages existing caregivers from participating.
Need Help With Caregiver Recruitment?
As you can see, there are a lot of moving parts when it comes to an effective recruiting strategy and it may seem overwhelming. If you want to make it easier, contact the recruitment experts at Providentia Marketing! We're well versed in SEO, social media, job boards, and other avenues of recruitment. We'd love to help you succeed!